Vistara
Jan 2024
While working as a Visualiser at FCB Kinnect, I created digital assets for Centrum, one of the world’s leading multivitamin brands. My work spanned Amazon A+ listings, A+ content, TV and digital banners, and social media creatives. The focus was on maintaining brand consistency while infusing freshness — ensuring every visual communicated health, energy, and credibility. This project strengthened my understanding of large-scale brand systems and how visual communication adapts across diverse digital platforms.
Designed static and motion-led social content that balanced scientific credibility with engaging, scroll-stopping visuals.
Designed modular A+ listing systems optimized for e-commerce performance, combining strategic hierarchy, benefit-led storytelling, and brand consistency to drive purchase confidence.
Translated campaign concepts into large-format visuals, ensuring impact and legibility across physical spaces.